SO YESTERDAY: WHY IS RADIO STILL IMPORTANT?

The past decade has seen a shift in audio consumption and streaming has revolutionized the music business. Despite the change, radio remains an important vehicle for new artists to be discovered and established artists to stay relevant. In this session, professionals from radio and promotion will discuss getting programmers’ attention, considerations for airplay, influence of streams, demographics, and more.

MODERATOR: Anya Wilson

PARTICIPANTS:

Dani Strong – Taylor Entertainment

Jon Pole – MBC (My Broadcasting Corp/Country 89)

Wendy Boomer – Rogers

Jeff Leake – SiriusXM