The R2i Conference and associated events - with the exception of the CMAOntario Awards - are cancelled for 2020. Full programming will return in 2021.

Join the Conference

Registration closed

R2i TuneUp Conference 2020

A two-day program of learning, networking and showcasing

Relevant Topics

Programming that focuses on business strategies and practices to succeed in the industry – both from an artistic and professional level.

Panelists & Keynote Speakers

From talent bookers and promoters to seasoned songwriters, label executives, digital innovators and music supervisors.

Interactive Learning

Develop relationships, expand your contact-base, and stimulate prospects for mentorship, collaboration, and revenue generating streams.

SPEAKERS

Amanda Kingsland
plus

Amanda Kingsland

COUNTRY 101.1

Andrea Morris
plus

Andrea Morris

AM to FM Promotions

Brian Allen
plus

Brian Allen

AMPLUS Productions

Bruce Good
plus

Bruce Good

The Good Brothers

Catherine Faint
plus

Catherine Faint

Catherine Faint Entertainment

Dale Peters
plus

Dale Peters

Dale Speaking

Dave Woods
plus

Dave Woods

In the Country with Dave Woods

Debbie Zavitson
plus

Debbie Zavitson

Debbie Z Entertainment

Gilles Godard
plus

Gilles Godard

Anthem Entertainment

Greg Johnston
plus

Greg Johnston

Songwriters Association of Canada

Jason Barry
plus

Jason Barry

Barrytone Studios

Jeff Dalziel
plus

Jeff Dalziel

Diesel Music

Jennifer Goheen
plus

Jennifer Goheen

Havelock Country Jamboree

Jessica Moore
plus

Jessica Moore

AM to FM Promotions

Jodie Ferneyhough
plus

Jodie Ferneyhough

CCS Rights Management

JT Harding
plus

JT Harding

JT Harding

Karina Moldovan
plus

Karina Moldovan

FACTOR

Ken Boyer
plus

Ken Boyer

Warner Music Canada

KT Timmermans
plus

KT Timmermans

Manitoulin Radio/Manitoulin Country Fest

Lorraine Lawson
plus

Lorraine Lawson

Lawson Vocal Studios

Melanie Brulee
plus

Melanie Brulee

Melanie Brulee

Micah Barnes
plus

Micah Barnes

Micah Barnes

Michel Bénac
plus

Michel Bénac

LaFab Musique

Mike Denney
plus

Mike Denney

MDM Recordings

Patricia Conroy
plus

Patricia Conroy

Patricia Conroy

Patrick Duffy
plus

Patrick Duffy

Attention Design Inc.

Randy Owen
plus

Randy Owen

Country 107.3

Rob Waymen
plus

Rob Waymen

Rob Waymen

Sam Arraj
plus

Sam Arraj

Seeds Chartered Professional Accountants

Stacey Lee Guse
plus

Stacey Lee Guse

The Western Swing Authority

Stephano Barberis
plus

Stephano Barberis

Stephano Barberis

Steve Kassay
plus

Steve Kassay

Durham Radio

Tara Shannon
plus

Tara Shannon

Willow Sound Records

Victoria Banks
plus

Victoria Banks


PROGRAM

Legacy Revival

Sponsored by: Slaight Music, iHeartRadio, Havelock Country Jamboree CMAOntario’s Legacy Revival features some of Ontario’s treasured pioneers, along with special guests, in a celebration of the music that paved the way for so many of today’s country artists. Not to be missed, this memorable, once in a lifetime event is your chance to experience unforgettable performances. Host: To be Announced Performers: To be Announced

120min

Purple Hill Country Hall

Registration

180min

Songs & Stories: Songwriters in the Round

Sponsored by: Slaight Music, iHeartRadio Creating music can happen in any number of ways. Each musical genre presents its own unique challenges and opportunities, but this diverse group of songwriters all have one thing in common – they have managed to find lots of fans of their work. Although different musical styles demand different approaches to performing and recording, a well-written song is a well-written song, whether it’s a country rave-up, an infectious pop standard, or a rock anthem. Come hear the songs and the stories behind them. Host: Wendell Ferguson, Artist/Songwriter Participants: To be Announced

120min

Rum Runners (inside London Music Hall)

Registration

540min

Networking Breakfast

50 min

Pre-Scheduled Photo Shoot Sessions with Rob Waymen

6 lucky artists/bands were selected for a 45-minute photo session with the eminent photographer, Rob Waymen. Photo shoots will take place on Saturday, May 30th, and the selected artists must be available for a pre-shoot meeting on Friday, May 29th, in London at the host hotel. Current photos and bio submitted by January 17th had a chance to be selected for this exclusive CMAOntario member opportunity.

460min

Beginner

Rob Waymen

For over twenty years, Canadian photographer Rob Waymen has continued to push his creative envelope and deliver award-winning images. Based in Toronto, he often travels the globe for clients and personal projects. Rob’s attention to detail, mastery of lighting and colour, and ability to get the shot no matter how demanding is valued by a […]

Welcoming Address

CMAOntario President Steve Kassay welcomes attendees as we kick off this year’s educational and networking component of the weekend – the CMAOntario R2i TuneUp Conference.

5min

Beginner

Steve Kassay

After chasing the rock star dream, Steve moved from playing music to playing records.His career has taken him to various broadcast companies throughout Southern Ontario,on nationally syndicated live shows, in production, programming, on-air, MD & PD capacities. Now VP of Programming for Durham Radio, Steve manages operations forKX-96, KX-947, 94.9 The Rock, CKDO and wave.fm. […]

R2I Networking Roundtable: On The Fast Track to Success

Accelerate your career relationships. Join us for an interactive 90-minute session of roundtable discussions offering unique opportunities for learning and professional exchange. Get direct access to funders, agents, managers, labels, producers, talent buyers and festivals. Come prepared to engage in in-depth discussions, give and receive targeted feedback, meet colleagues with similar interests, and learn from the questions and experiences of your peers. Following the model of a typical “speed dating” session, you will have the opportunity to speak with multiple key presenters and industry participants as you rotate around the room.

60min

Bruce Good

In 1970 Bruce Good was a member of the trio James and the Good Brothers whose first tour was on the outrageous Festival Express. This train crossed Canada with acts of the day such as The Grateful Dead, Janice Joplin, The Band, Buddy Guy, Ten Years After and many more. Later, when James left the […]

http://www.thegoodbrothers.com
Dale Peters
Tara Shannon

Tara Shannon is an award winning indie artist writer with over 20 years experience in the music industry. Her music has been featured by World Youth Days, CBC, Canadian Showtime Chorus, DEBRA Canada, Big Brothers Big Sisters & United Way to name a few. She has been a guest speaker at events such at Artpreneur, […]

Debbie Zavitson

Debbie Zavitson is a veteran in the music industry and the experience she brings from performing with her own band internationally, to being an executive in A&R at Sony and Giant Records is invaluable. Debbie is responsible for signing multi-platinum recording artist Blake Shelton, as well as managing the integral first years of his career. […]

Karina Moldovan

Karina joined FACTOR in the spring of 2015. She graduated from the Artist Management Program at the Harris Institute in Toronto. She has worked at FACTOR in various roles including Office Coordinator and Project Coordinator. She has been the Communications Officer for the past few years. As the Communications Officer she oversees FACTOR’s external communications, […]

Jessica Moore

AM to FM Promotions has become a company known for curating airplay across Canada including CBC, satellite, commercial, and campus radio. It is one of the few music promotion companies with a strong presence in the Quebec market. In 2016, Jessica Moore joined the AM to FM Promotions team as the Bilingual Promotions Coordinator. Since […]

Andrea Morris
Micah Barnes
Stephano Barberis

Stephano Barberis has spent his life weaving countless epic fables. From an early age, his friends would sit around him as he created stories from scratch, then acted them out with toys, organic objects, or simply through pantomime. Using broken appliance and computer parts for wardrobe and passionately proclaiming where the camera would be placed […]

Jason Barry

Jason Barry is an award winning producer, writer, post audio engineer and musician collecting dozens of Canada’s largest music accolades including Junos, Canadian Country Music Awards, CMAO awards, Canadian Music Awards and Socan awards. Jason has produced and recorded an impressive collection of Canada’s largest acts: Dean Brody, Charlie Major, Michelle Wright, Terri Clark, Jason […]

Jeff Dalziel

Jeff Dalziel is a Multi-Platinum and award-winning Canadian record producer, Sony/ATV songwriter, and musician. He has produced and co-written music for labels and artists such as Warner Music Canada, Sony Music Canada, Slaight Music, Wax Records, Open Road Recordings, Coalition Music, Arts & Crafts, The Washboard Union, Jessica Mitchell, Dan Davidson, Ryan Langdon, River Town […]

Mike Denney

Mike Denney is a man with a smile and a vision, acknowledged by many as a fervent championof the Canadian music industry and his clients around the world.With roots in Toronto, hebrings a multitude of expertise, creativity and knowledge along with his record business acumento theindustry and the award winning artists he proudly works with. […]

Jodie Ferneyhough

After years as the head of Universal Music Publishing Group and peermusic Canada, Jodie founded CCS Rights Management; a company built on the philosophy of hard work, dedication and an artist-first attitude. The new company is meant to be a place where writers, artists and performers not only receive outstanding administrative service but are provided […]

Demorama: A Live Feedback Session

Sponsored by The Syndicut A perennial favourite, the DEMORAMA LISTENING SESSION, provides you with the captive audience you’ve always wanted. Come listen as seasoned music professionals play and review selected recordings from the CMAOntario audience, weigh in on song structure, lyric writing, chord progression, and share their initial reactions to your work. Get into their heads and learn what they listen for when hearing new demos and be part of the discussion about what makes a strong first impression and why. This is a chance for artists to meet and discuss their work with fellow songwriters while hearing how their work compares to their peers.

60min

Brian Allen

A veteran of the business, Brian was a member and principal songwriter for the band Toronto in the ‘80s, logging 4 platinum albums. Following the band’s breakup, Brian saw success as a co-writer of “What About Love” which propelled Heart to a 10 million seller. Attic Records recruited Brian as head of A&R, a post […]

Jeff Dalziel

Jeff Dalziel is a Multi-Platinum and award-winning Canadian record producer, Sony/ATV songwriter, and musician. He has produced and co-written music for labels and artists such as Warner Music Canada, Sony Music Canada, Slaight Music, Wax Records, Open Road Recordings, Coalition Music, Arts & Crafts, The Washboard Union, Jessica Mitchell, Dan Davidson, Ryan Langdon, River Town […]

AGM Lunch (lunch included)

This is your association and the opinion of every member counts. Join us in shaping the future of your CMAOntario at the 2020 Annual General Meeting. The AGM offers the opportunity to network with fellow members, engage with the association’s goals, progress and possibilities, hear the visions of your association’s leaders, and have a direct impact on the direction and decision-making of the association. Most importantly, members in good standing will have the chance to vote on the motions that come before the association and cast their votes for candidates running for the available seats on the CMAOntario Board of Directors. Speakers: Steve Kassay, President, CMAOntario Sam Arraj, Treasurer, CMAOntario Brian Allen, Secretary, CMAOntario

75min

Steve Kassay

After chasing the rock star dream, Steve moved from playing music to playing records.His career has taken him to various broadcast companies throughout Southern Ontario,on nationally syndicated live shows, in production, programming, on-air, MD & PD capacities. Now VP of Programming for Durham Radio, Steve manages operations forKX-96, KX-947, 94.9 The Rock, CKDO and wave.fm. […]

Catherine Faint

Cathie’s experience of over 40 years in the Canadian music industry has given her the opportunity to work in many aspects of this business. Working as an agent garnered Cathie 5 consecutive Canadian Country Music Awards for Booking Agent of the Year, and now as a talent buyer and producer for corporate events lead to […]

Sam Arraj

Sam Arraj is a CPA, CA at Seeds Chartered Professional Accountants, an accounting practice that serves a broad rage of sectors, with a specific focus on music and entertainment through their “Rock N Revenue” brand. The former President of the CMAOntario and an on-going music fan believes in giving back to the community, which is […]

Brian Allen

A veteran of the business, Brian was a member and principal songwriter for the band Toronto in the ‘80s, logging 4 platinum albums. Following the band’s breakup, Brian saw success as a co-writer of “What About Love” which propelled Heart to a 10 million seller. Attic Records recruited Brian as head of A&R, a post […]

The Songwriter-Publisher Relationship: Partners In Rhyme

Music publishers can be invaluable to songwriters through the protection and exploitation of their songs as commercial assets. They work for and with songwriters to pitch, promote, license and control the copyrights of a catalogue of songs. They act as creative champions and business partners, helping you develop your skills and fostering new opportunities for your music to shine. This panel of experienced pros will talk about their co-dependent roles as publishers and songwriters, from seeking new opportunities to pitching your songs to juggling collaborators. You’ll learn about the challenges this foundational field faces today, and how to decide if a publishing deal is right for you.

60min

Beginner

Jason Barry

Jason Barry is an award winning producer, writer, post audio engineer and musician collecting dozens of Canada’s largest music accolades including Junos, Canadian Country Music Awards, CMAO awards, Canadian Music Awards and Socan awards. Jason has produced and recorded an impressive collection of Canada’s largest acts: Dean Brody, Charlie Major, Michelle Wright, Terri Clark, Jason […]

Jeff Dalziel

Jeff Dalziel is a Multi-Platinum and award-winning Canadian record producer, Sony/ATV songwriter, and musician. He has produced and co-written music for labels and artists such as Warner Music Canada, Sony Music Canada, Slaight Music, Wax Records, Open Road Recordings, Coalition Music, Arts & Crafts, The Washboard Union, Jessica Mitchell, Dan Davidson, Ryan Langdon, River Town […]

The Vocal Panel: Voices Inside My Head

Your voice is original. Your voice is your Instrument. Your voice is your life, love, and expression. Your voice will be heard when you share your stories. So, fellow vocaphiles - what’s your story? When you find your story, you find your purpose. When you share your story, you find your audience.  This session is designed to teach you how to make your voice sound more powerful, how to use vocal techniques to expand your range and how to become more confident with your vocal performances.  

60min

Beginner

Patrick Duffy

Patrick Duffy is the Creative Director for Attention Design, a firm he established twenty years ago to service the music industry. His awards as a designer – nine CCMA awards for Album Design and more than two dozen nominations – suggest that he might be a better designer than drummer, his original career choice. A past Consulting Art Director to EMI […]

Stephano Barberis

Stephano Barberis has spent his life weaving countless epic fables. From an early age, his friends would sit around him as he created stories from scratch, then acted them out with toys, organic objects, or simply through pantomime. Using broken appliance and computer parts for wardrobe and passionately proclaiming where the camera would be placed […]

Songwriting Panel: You Took the Words Right Out of My Mouth

Songwriting is more than putting words to music. It’s about the creative process-the time, space, and tools you devote to developing yourself and your art. Writing great songs takes talent, practice, grit, and insight into yourself. In this session, we’ll provide you with tips to building a better career and life by defining your perspective, understanding the message you’re trying to share, nurturing your optimal creative environment, balancing originality and relatability, and forging a pathway to do your best work as a songwriter. Concepts such as song structure, melody, harmony, hooks, and telling compelling stories will be covered, in addition to motif development, song arrangement, production and mixing. During this workshop, you'll learn some practical tips you need to improve your writing and take your songs to the next level. Our panel will share some of their songwriting techniques they use to build a growing catalog of songs with strong replay value.  

60min

Michel Bénac

Born in Ottawa, Michel Bénac is a franco-ontarian singer-songwriter, known as the frontman of LGS. In 1991, Michel founded Purple Hive Music Group / LaFab Music. Since 1999, LGS has released 5 albums and Michel has made a name for himself on the franco-canadian music scene. He was nominated at the 2009 JUNO’s and received […]

Micah Barnes
Stacey Lee Guse

Dinner Break (not included with conference pass)

105min

New Faces Showcase & Concert

Presented by: Slaight Music Sponsored by: iHeartRadio, Havelock Country Jamboree, Long & McQuade Showcase Artists to be Announced Concert Artists to be Announced

240min

Dundas Place

Registration

570min

My Career Part 1: When to Make Boss Moves

As a songwriter or artist, you’re the CEO of your own company. As CEO, you are responsible for building your team, brand, and image. Technology, innovation, and entrepreneurship have created a plentitude of options. Recording can be done in your house with some software. Videos can be created and posted on an iPhone. Manufacturing is hardly a concern for most. The professional personnel are now consultants and available for anyone’s hire. Distribution options are abundant. Money can be attained through crowdfunding and as a result, artists can now launch themselves over the threshold without any kind of label. Our expert panelists will dive into managing your project and budget, what areas should be of great focus, how to build financial footing, and the ins-and-outs of alternative financing.  

60min

Beginner

Dave Woods

Dave Woods has hosted the popular podcast In The Country since 2009. The guests featured on his show make up a long list of the newest voices and the biggest names on the Canadian Country music scene. Earlier this year, he began filming video interviews in beautiful Port Credit with Ontario Country artists Alessia Cohle, […]

JT Harding

J.T. HARDING grew up in Detroit Michigan loving MTV and the radio. Following his dream to write songs JT moved to Hollywood California and made his first demo recording with money he won on the game show VH-1 ROCK N ROLL JEOPARDY. JT traveled the world as a personal assistant for MARILYN MANSON and the band LINKIN PARK writing […]

My Career Part II: Creating Your Narrative

You can make your music available, or you can make your music connect. With thousands of new albums and singles being released every day, it is crucial to have a consistent strategy across an artist’s brand. From an album cover to a simple social post, intention is the key to maintaining connection. The objective of this panel is to clarify how your sound intersects with messaging to form a cohesive identity across multiple platforms – from performance to socials, websites, streaming, marketing, PR and partnerships. Marketing experts from the management, label, festival and consulting sides will discuss how to build brand recognition, how to impact your fan base, and how to drive fans to share your message and attend shows.  

60min

Mike Denney

Mike Denney is a man with a smile and a vision, acknowledged by many as a fervent championof the Canadian music industry and his clients around the world.With roots in Toronto, hebrings a multitude of expertise, creativity and knowledge along with his record business acumento theindustry and the award winning artists he proudly works with. […]

Melanie Brulee

Since her debut Francophone release Débridée in 2015, award winning bilingual artist Melanie Brulée has played numerous festivals across Canada, mentored developing artists, been featured on several television shows and has spent significant time co-writing in Nashville for her upcoming release. Her songs have seen regular airplay on CBC/Radio-Canada, Sirius XM and Stingray satellite. Exploring […]

Tailgate Party

Sponsored by: Slaight Music, Rogers, Country Wild We’ll be cranking up the country on Dundas Place to celebrate the CMAOntario Awards with a pre-show tailgate party. Grab your friends and join us for a free concert entertainment from 2020 CMAOntario Awards nominees and rising new artists. Host: To be Announced Performers: To be Announced

180min

Dundas Place

My Career Part III: Building Your Dream Team for Music Success

They say it takes a village to raise a child – the same is true for creating a sustainable career in music. Surrounding yourself with valuable, knowledgeable collaborators who understand your shared vision is an absolute must. With thousands of talented candidates flooding today’s market, recruiting passionate and driven people who are as excited as you are is one of the most important practices you can do to raise the quality of everything you do. Hear from this expert panel of music industry pros on how to build the best team possible and what to look for to maximize the potential of any creative collaborating group.

60min

CMAOntario Awards

Moving into our eigth year, the CMAOntario Awards bring emerging artists to the forefront and celebrate excellence and outstanding professional achievement by Ontario country music artists and songwriters. This inimitable live event features appearances and performances by Ontario's brightest talents.

180min

Centennial Hall

REGISTER

Take in 2 days of learning, networking and mentoring with trailblazers in the country music industry.

MEMBER

$85

Delegate pass

Lunch (Saturday & Sunday)

STANDARD

$95

Delegate pass

Lunch (Saturday & Sunday)

MEMBER

$140

Delegate pass

Lunch (Saturday & Sunday)

Reserved seating at the CMAOntario Awards Show

COMBO

$150

Delegate pass

Lunch (Saturday & Sunday)

Reserved seating at the CMAOntario Awards Show

325 Dundas St. | London, Ontario | Canada
519-679-6111 (Toll free: 1-800-268-1133)

REGISTER NOW

Sponsorship and advertising
opportunities

The CMAOntario offers a number of marketing opportunities to expose your brand to the country community and align your company with Ontario’s greatest country artists and their fans.

DOWNLOAD PDF

Host Hotel

CMAOntario has negotiated special room rates at our host hotel Delta London Armouries for CMAOntario members planning to attend the CMAOntario Festival & Awards weekend October 1-4, 2020 in London.

Room Rate: $149.00 (and up) plus taxes per night

SPONSORS

This event is possible thanks to the support and involvement of our sponsors, contributors and media partners.

Copyright 2018 CMAOntario. All rights reserved