MAKING GOLD FROM INK: WHAT MAKES A JOURNALIST PAY ATTENTION TO (OR IGNORE) YOUR STORY?

Want to approach a music journalist? Before you hit “send” on that next email, hear our expert music journalists and PR dish on etiquette, and why it’s essential to understand what they do and don’t do. They will address best methods for approaching them, material to be considered newsworthy, impacts of viral content and more.

MODERATOR: Samantha Pickard

PARTICIPANTS:

Adam Gonshor – Collabo PR

Nick Krewen

Jessica Lemmon – Lemmon Entertainment