Samantha Pickard

President @ Strut Entertainment

Samantha Pickard brings an international outlook to Strut Entertainment and a vast understanding of the Canadian and Australian music industries. A 33 year entertainment industry veteran Samantha has executed hundreds of public relations campaign, marketing campaigns and events including G’Day Toronto for Tourism Australia, the Rolling Stones 50 Years Tour, Walk Off The Earth, the Taylor Swift Speak Now and RED campaigns, Lauv, Commander Chris Hadfield, The Weeknd (House Of Balloons and The Trilogy), Rush, Hanson, Marianas Trench, Finneas, Carly Rae Jepsen, Jungle, Lainey Wilson, Girl In Red, Dolly Parton, Tim McGraw, The Trews, Dita Von Teese, MusiCounts, Cavendish Beach Music Festival, The Glorious Sons, Monster Truck, Dan Mangan, The Tea Party, numerous campaigns for Warner Bros Canada, Universal Music Canada, CIMA, Anthem Entertainment Group and The Toronto International Film Festival (TIFF).

Since Strut was founded in 2006, it has become one of Canada’s premier, boutique public relations, marketing and event firms. Boasting a diverse array of clients ranging from country, rock and pop acts, lifestyle brands, to actors and celebrity tastemakers.

A former board member of CARAS (The JUNO Awards) and executive board member of CMAOntario, Samantha is also a sought-after guest speaker and mentor and has worked with companies including Toronto’s Centennial College, MusiCounts, The SOCAN Foundation, Music Yukon, Canadian Public Relations Society, MetalWorks, Music Publishers Canada “Women In The Studio” program, Rotmans Commerce Women in Business, Music Yukon and for the Urban Music Association, she is also a long-term mentor for Canadas’ Music incubator and founder of Strut Social.