Joelle May

Director of Promotions & Artist Services @ Sakamoto Music

A devoted music-lover, Joelle May left behind the corporate professional world in 2007/2008 and started ModMay Promotions, operating as an independent publicist, executing publicity campaigns, marketing initiatives, and various management tasks for no less than 40 artists and bands from Canada, the US, UK, and Australia, as well as not-for-profit music organizations, labels, conferences, festivals, and contests in both Canada and the US. Joelle has also worked in marketing and sponsorship, event management and coordination, and regularly contributes as an industry guest speaker, juror, and consultant. She has contracted to Folk Alliance International (5 yrs), BreakOut West, Barney Bentall & The Cariboo Express, Project WILD Country, MusicYukon, Light Organ Records, Borealis Records, Nimbus School of Recording & Media, Access to Music Foundation, Epcor Centre for the Performing Arts, Mountain View Music Fest, FolkWest (festival), and countless indie artists. Joelle is a member of Music BC, CARAS, CIMA, CCMA and has sat as a board member for FolkWest and Folk Music Canada.

Starting with Sakamoto Agency in 2017, Joelle coordinates logistics for hundreds of shows per year, and handles various promotions for artists and the agency itself. She is also an adept writer, having been published in several music magazines in addition to writing artist bios, press releases and her own bio in the third person.