The Business Of You: Turning Passion Into Profession

Evolving technological advancements have changed the music industry climate and quickly transformed how people consume music and how artists make it. To own their success, artists now need to be musical entrepreneurs. They need to develop their image and brand and know how to assess their value, raise money, manage their time and projects, cultivate engagement, and market their art – just like a business. Find out what it takes to manage yourself successfully – from the routine administrative tasks to strategic planning – and when “doing-it-with-others” outweighs “do-it-yourself”.

Chuck Thompson, President, Thompson Entertainment

Tracey Singer, Manager, Meghan Patrick;
Aideen O’Brien, Director Supervision & Publishing Canada, Music, Entertainment One;
Paul Sanderson, Barrister & Solicitor, Sanderson Entertainment Law;
Sam Arraj, CPA, Seeds & Co.;
Andrew Karis, Administrator, ACTRA/RACS